The Timing of Competitive Market Entry: an Exploratory Study of New Industrial Products*
نویسندگان
چکیده
In a dynamic, competitive environment, the decision to enter the market should be timed to bahce the risks of premature entry against the missed opwrtunity of Late entry. Previous research has mainly focused on the strategic aspects of the enw-time decision. In this p a w we review . ~ ~. the literature and develop a set of propositions about the timing of new product entry. Then we empirically test the relationship between the market-entry time and the likelihood ofsuccess for new industrial products. (COMPETITIVE MARKET ENTRY; NEW PRODUCT PLANNING; MARKOVIAN DECISION MODEL)
منابع مشابه
Integrated Competitive Pricing and Transshipment Problem for Short Life Cycle Products’ Supply Chain
This paper integrates competitive pricing and network design problems for the short life cycle products. The pricing problem determines selling prices of the products for different life cycle phases in a competitive market, as well as acquisition management of returned products. Besides, the selling and acquisition prices are related to the distance between distribution centers and customers. T...
متن کاملQuantitative models for determining prices in a remanufacturing system with exclusive and competitive market structure
Remanufacturing is an industrial process that makes used products reusable. Remanufacturing is a way to establish a closed-loop supply chain. One of the important aspects in both reverse logistics and remanufacturing is pricing of returned and remanufactured products (called cores) that it has been noticed in this paper. In addition, in this paper the researchers have tried to present a mathema...
متن کاملThe Interrelationship between Quality Costs and Pricing Decision-Making: An Exploratory Study on a Sample of Industrial Companies
There is a causal relationship between high-quality cost systems and pricing decision makers because pricing decision is in dire need of modern systems that help make rational decisions. The aim of this research is to confirm that quality cost systems affect pricing decisions-making in maintaining the industrial companies. The research results can be utilized by beneficiaries taking into accoun...
متن کاملSupply chain network design problem for a new market opportunity in an agile manufacturing system
The characteristics of today's competitive environment, such as the speed with which products are designed, manufactured, and distributed, and the need for higher responsiveness and lower operational cost, are forcing companies to search for innovative ways to do business. The concept of agile manufacturing has been proposed in response to these challenges for companies. This ...
متن کاملA Non-linear Integer Bi-level Programming Model for Competitive Facility Location of Distribution Centers
The facility location problem is a strategic decision-making for a supply chain, which determines the profitability and sustainability of its components. This paper deals with a scenario where two supply chains, consisting of a producer, a number of distribution centers and several retailers provided with similar products, compete to maintain their market shares by opening new distribution cent...
متن کامل